Half of our show is made by them … Oftentimes there are games where we want to show something, but they’re not ready and there are lots of changes … We have great stuff. “We know we’re only as good as the content that’s given to us by the game companies. “Even when we say nothing, people will create expectations of things that will be there,” Keighley says. The team behind the show has tried to set expectations accordingly this year, but there’s only so much they can do. That always has a chance of backfiring though, as events like this year’s Summer Games Fest kickoff stream left some players underwhelmed by a lack of Elden Ring-caliber premiere. Expectations for Keighley-produced livestreams have ballooned in the past two years as game companies have been more willing to trust shows like The Game Awards with their biggest reveals. That high bar extends to what’s actually shown during the broadcast. They comment on the quality of the advertisements, or are there advertisements. We’re never going to satisfy everyone, and this audience is very opinionated about what they want to see in the show. I think that’s a healthy tension that creates a good show it’s not one thing or the other. “But we also know our show is called The Game Awards and it’s a really important thing for the industry. “We’ve done surveys online, and the vast majority of fans are definitely tuning in to see the announcements and premieres,” Keighley says. Keighley is aware of those conversations, but feels the balancing act between the two is ultimately what makes the show special. That’s also been a sore point for some who feel the show is becoming more of a marketing platform than a celebration of artistry. I live in fear often that we’re not going to have enough for people.
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