It is almost certain the searcher is not looking for a "beginners mountain biking tour guide that can get a family safely to the top of Mount Shasta in California".Įven if you went after more related terms like "mountain biking" you'd still be up against heavy hitters like and REI. Someone searching for travel could be interested in a lot of different (totally unrelated) things like airfares, boat cruises or the last space expedition to Mars. It allows you to quickly finding low competition keywords you can actually rank for, in any niche.īut, apart from just showing you how to use all tool's different features, I've asked one of my readers - Michael Karp from CopyTactics - to stop by and show you how he used Long Tail Pro to build a targeted keyword set that generated 781,098 organic visits in 18 months for a client in the drone niche:Ĭompetition aside, travel is not a good keyword to target anyway. Sure, the keyword might get searched millions of times every month, but the intent isn't there. That's why today I'm sharing this review of Long Tail Pro - one of the best keyword research tools on the market. Why?īecause getting access to all this information in one place is difficult.Īnd, making sense of it all is even harder. Most people look at one or two, but rarely all three. There are 3 critical things you need to look at when deciding which keywords to target - search volume, competition and search intent. Now, I'm not bashing on Google Keyword Planner, or saying that all keywords with high search volume are unattainable. It's a common problem that always boils down to one thing: I'd need a scientific calculator to add up all the hours I've wasted writing content for keywords I had no business going after. Step #4: Get super frustrated as your content fails to rank highly - bringing in little traffic and zero sales. Step #3: Slave for hours and hours writing the "best" piece of content for that keyword. Step #2: Choose a relevant keyword with high search volume and low advertiser competition. Step #1: Open up Google Keyword Planner, enter a broad keyword related to your product, service or industry. Let's take a look at how the keyword research process usually goes:
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